The malls introduced actions to commemorate the dates
Multiplan's malls will feature special activities to commemorate Black Friday, on November 25. The group merged one of the world's largest retail events with the traditional Lápis Vermelho Sale. Customers can track product promotions through Lápis Vermelho's socialmedia and shopping mall postings, as well as specific actions for each project. On the 25th, the sale's site will display the mega sales offers.
"We believe this union of Black Friday and Lápis Vermelho Sale offers good purchase opportunities. The results are important and, each year we further boost the number of offers and participating stores. We are confident that customers will take advantage of this activity," said Rodrigo Peres, Multiplan Marketing Manager.
The malls will put up a network which allows customers to share their own Black Friday finds on Instagram and subsequently will be displayed on the shopping center's own websites. At MorumbiShopping, the best photos will also appear on the video wall installed inside the mall.
In Belo Horizonte, the Patio Savassi will use blogger Cris Guerra to award the top 10 looks customers will post on Facebook or Instagram using the #HojeVouAssimPatio hashtag. Winners will receive a bag of gifts from the mall's stores. BH Shopping will highlight four digital influencers in the mall offering Black Friday tips for customers in four segments: technology, decoration, womenswear and menswear.
In ParkShopingBarigüi in Curitiba, from November 25-27 customers will earn double coupons through purchases to compete in the Christmas promotion.
MorumbiShopping in São Paulo, stores will promote exclusive offers. At ShoppingAnáliaFranco also in SP and ParkShoppingSãoCaetano in São Caetano do Sul, clients will also earn double coupons for Christmas promotions for purchases on November 25.
The first draw of the Christmas campaign, in RibeirãoShopping in Ribeirão Preto, will be special and held on November 25 at 11:30 p.m. On this day, the mall will post special digital communication highlighting the best discounts. In ShoppingSantaÚrsula, also in Ribeirão Preto, a group of clowns will animate the corridors of the mall between 3:00 p.m. and 5:00 p.m. and from 5:00 p.m to 6:00 p.m. There will also have a magic show to entertain the public.
ParkShoppingCampoGrande, in Rio de Janeiro will offer discounts of up to 50% through to November 27. In all, 300 items on offer, including decorative products for bed, table & bath, bars and wines, small appliances and kitchen utensils. At Rio's BarraShopping, coupons for the Christmas promotions will be worth double for Black Friday shoppers. For every R$ 350 in purchases in participating stores and kiosks, the client will receive two coupons for the drawing for seven brand new Nissan SUV Kicks. The VillageMall, also in Rio de Janeiro, features brands with discounts ranging between 15% and 60%.
In ParkShopping in Brasilia, four DJs will rotate all day long and at night, a local band will play live music. Throughout Friday, famous characters known for their black costumes (Batman, Maleficent, Harry Potter etc.) will prowl the halls, with customized bags displaying the #BlackFridayPKS hashtag.
Some of the malls will operate with extended hours. Complete schedules will be posted on each mall's website and favorite social networks.
For further media information:
In Press Porter Novelli
Suzana Ribeiro – suzana.ribeiro@inpresspni.com.br
21. 3723-8117
Letícia Schustoff – leticia.schustoff@inpresspni.com.br
21. 3723-8091
