The result of the "Arrecadômetro" reinforces Multiplan's commitment to solidarity. Since early December, the Christmas "Arrecadômetro", an initiative by "Multiplique o Bem", Multiplan's social hub, has stood out by converting purchases into solidarity across the company's shopping centers. The campaign aims to provide a more bearable year-end for people in situations of social vulnerability.
The numbers so far reflect Multiplan's commitment to community and sustainability. Up to the latest update, an impressive R$ 810,000.00 has been collected, considering contributions from the shopping centers and active participation from Multiplan.
Each purchase receipt registered until December 31st (with the exception of Parque Shopping Maceió, which runs until 07/01) automatically results in a donation of R$ 0.10, with Multiplan doubling the total accumulated amount throughout the campaign across all its properties. This initiative, which brings the company and its shopping centers together, has been a success, also with the engagement of customers supporting causes aimed at minimizing inequalities.
The significant result achieved so far reinforces the effectiveness of this solidarity partnership and emphasizes the importance of community involvement in actions that make a difference. There is still time to contribute! Make your purchases at Multiplan shopping centers, register your receipts, and help transform the Christmas for those who need it most. Together, we can multiply goodness and make a difference this holiday season.
