For this Mother's Day, Multiplan's malls have created special activities to celebrate the date in a different way: at a distance. In addition to offering delivery sales to those who want to be present through a delivery, several of the malls also have adopted drive-thru sales and created different digital content in order to offer entertainment and honor Moms. Special actions on social networks offer gift tips, report the stores that are operating through deliveries or curb-side pickup, and pay special tribute to mothers, who are essential in people's lives.
In malls with the drive-thru system, purchases must be made by customers directly with shopkeepers, via Whatsapp. Each mall constantly updates the stores that are participating in the initiative and their respective contact phones on its social networks and websites.To make purchases by delivery, simply consult the stores in operation in our Multi superapp and in the other delivery applications.
In São Paulo, MorumbiShopping and ShoppingAnáliaFranco will help many children through the publication of different gift tips appropriate for their mothers. Along with ShoppingVilaOlímpia, in the São Paulo capital, and ParkShoppingSãoCaetano, in São Caetano do Sul, they also have disclosed the stores that are operating via delivery and drive-thrus in operation in the four malls. JundiaíShopping, in Jundiaí (SP), in addition to promoting the drive-thru, will put on a virtual exhibition with images from photographer Flávia Pontes, a specialist in photographing newborn children, to celebrate the date.
In Rio de Janeiro, BarraShopping, VillageMall and ParkShoppingCampoGrande also share gift suggestions that can be purchased via delivery or drive-thru. In addition, BarraShopping and VillageMall have selected inspiring testimonials that portray the relationship between mothers and children and the pandemic-era feeling that all will pass (#vaipassar). The stories were posted on the shopping malls' Instagram profiles (@barrashopping and @villagemall) with photos of exciting moments.
Gift tips and information about the stores that are operating by delivery are also available in the BH Shopping, DiamondMall and Pátio Savassi, in Belo Horizonte (MG). DiamondMall, in partnership with photographers Barbara Dutra and Leca Novo, also prepared a virtual exhibition in honor of mothers. During the week, the mall has been publishing, on Instagram, stories featuring pictures of pregnant women – who represent all women who seek a better world for their children.
ParkShopping, in Brasilia, RibeirãoShopping and ShoppingSantaÚrsula, in Ribeirão Preto (SP), and ParkShoppingBarigüi, in Curitiba (PR), are also beating the drum for the stores that are operating via delivery and drive-thru, in addition to honoring mothers through posts.
BarraShoppingSul in Porto Alegre invited customers to send photos and videos to create exciting posts to thank all for the roles mothers play – even more essential in the current moment we are living. ParkShopping Canoas, in Canoas (RS) has also honored mothers through postings on its Instagram page.
For a special Sunday
In addition to the content published throughout the week, some malls prepared special tributes for Mother's Sunday. The shopping malls of Rio de Janeiro – BarraShopping, VillageMall and ParkShoppingCampoGrande – have bet on an action focused on a lot of musical emotion. Even from a distance, one can appreciate the talent of pianist Glaucio Cristelo during the broadcast of a live, at 7 p.m. on Sunday, on the Instagram channels of the malls (@barrashopping, @villagemall and @parkshoppingcg).
ParkShoppingCampoGrande also prepared an institutional video that thanks mothers for the greatest gift we have: life. The film also reinforces the importance of motherly love (#amordemãe) at all times, especially what we live today. ShoppingAnáliaFranco created a film to honor real motherhood – which in times of social isolation has even more challenges with mothers splitting between home office, care and love for children and family, and looking at themselves. RibeirãoShopping and ShoppingSantaÚrsula arranged a film that portrays the fundamental teachings that mothers offer their children and shows that mothers' love accompanies them at all times.
Honor and entertainment
Multi, the Multiplan malls' superapp, also created content especially for Mother's Day: shareable templates and face-filter for Instagram. On the @meumulti profile there are screen options available for fun and sharing: "Which mother is yours,” "Memories with her” and “Meet my mother through GIFs.” There's also the playful discovery game “What your mother always says,” in a filter with multiple response options. It's a great opportunity to spend time with Mom and play along, even from a distance.
Enjoy the date through Multiplan's shopping centers. Happy Mother's Day!
