Multiplan and its shopping centers kicked off on Wednesday (Sept. 14) a campaign for Children's Day. In partnership with the Instituto da Criança and the participation of its 19 self-managed shopping centers, the purpose of the action is to raise funds for the purchase of toys, thus ensuring a gift for children served by various social institutions on this special date. The partnership provides for the donation of resources and the promotion of the "Multiplique Alegria” (Multiply Happiness) campaign on the shopping centers' social networks and digital media. With this, the Group invites its customers to join the initiative and contribute any amount, until October 12, through the campaign's official website: doa.re/instituto-da-crianca.
"It is very gratifying to be able to support initiatives like this. Last year, through Multiplan's social responsibility area, Multiplique o Bem (Multiply the Good), and with the curatorship of the Children's Institute, we held a seminar to discuss issues related to childcare (watch it here), and we helped four institutions focused on child protection in different regions of the country (Rio de Janeiro, São Paulo, Minas Gerais and Paraná). This year, we renewed this partnership by supporting this campaign, and we believe that this date will be even more special, especially after this pandemic period," said Vander Giordano, Multiplan's Institutional Vice President. He believes that society needs to turn its attention to childhood. "This movement shows that there is always hope for better days. And much of what children need is care, attention and affection," reinforces the executive.
Since 2013, Multiplan has held several social activities in its developments to celebrate this date. The activities - all free of charge - vary according to each shopping center, and may include games in the HotZone, Brazil's largest indoor park; cinema sessions; snacks; and distribution of gifts. In all, the Company has already received approximately 6,500 children, and more than 100 institutions, who participated in these activities that carry the Multiplique o Bem stamp of approval. In 2022, several solidarity actions and initiatives that will benefit countless institutions are planned.
Join this chain of goodness and help the Children's Institute to multiply smiles.
