Multiplan

The best projects organized by the shopping center industry in four categories (Management, Marketing, Expansion & Revitalization, Newton Rique Sustainability) were recognized through the Abrasce Award, sponsored by the Brazilian Association of Shopping Centers, over the past week. Six Multiplan shopping centers, with seven projects, were silver medal winners in the Expansion and Revitalization" and "Shopping Mall Marketing" categories."
 
The awards were announced during opening ceremony of the 13th International Congress of Shopping Centers and Conference of the Americas, held at the Transamerica Expo Center in São Paulo. Among the practices recognized in this year's Abrasce Awards were advertising campaigns, promotions and special actions for consumers, along with feedback and originality; conscious use of water and energy, recycling, community partnerships, and efforts toward increasing flows and sales and, therefore, competitiveness, offering service excellence. The main projects were highlighted in each category.
 
Some 124 entries were judged by members of a specific and qualified jury made up of professionals from various fields and representatives of renowned companies and research institutes such as Ernst & Young, Pwc, Insper, ESPM, FGV, Ayrton Senna Institute and Institute Votorantim, among others.
 
Check out Multiplan's winning malls:
 
Abrasce Expansion and Revitalization Award
 
SILVER
 
ParkShopping - Gourmet Space
 
RibeirãoShopping - Sixth, Seventh and Eighth Expansions
 
Abrasce Shopping Mall Marketing Award
 
SILVER
 
BarraShoppingSul - Valentine's Day Action Campaign 2013
 
BarraShoppingSul - Summer Stage BarraShoppingSul
 
BH Shopping - Father's Day BH Shopping - Lots of Shopping History to Recount -
 
ShoppingAnáliaFranco - "The Secrets of Egypt" Exhibition
 
VillageMall - Case History of the Apple Store Opening