On March 15, Multiplan’s shopping centers commemorated Consumer's Day as part of the promotional activities for “Shopping Lover Week.” From March 13-19, clients can find many special offers and coupons for products, services and exclusive experiences through the Multi Lápis Vermelho (Red Pencil) superapp area. The offers represent discounts that anyone can take advantage of directly in the participating stores, while the coupons are benefits to be activated in the app and redeemed at the time of purchase.
Customers who use Multi also receive a special 10% discount on parking fees. Simply open the app, choose your mall, click "Parking Payment" on the main screen, scan your ticket, and the discount will be applied automatically.
"Our mission is to better know and understand our customers. To this end, for Consumer's Day, we created the Shopping Lover Week campaign, in which we offer coupons for stores, services and experiences available through the Multi app. As a result, we can better understand their habits, enhancing the experience and the buying journey," said Rodrigo Peres, Director of Institutional Marketing and Loyalty.
The "Shopping Lover Week" contributes to Multiplan's digital strategy because redeeming coupons lets Multiplan learn more about the client's habits and preferences and thus provide increasingly personalized experiences.
The offers can also be accessed through each mall’s websites and through the Lapis Vermelho area.
Download the Multi app and enjoy the offers!
