This Easter, Multiplan malls created special actions to offer entertainment and convenience even from a distance. Reinforcing the Company's goal of delivering convenience and providing happiness to customers, the malls produced digital content to make the date even more tasty and fun. Multiplan has also created a Multi superapp campaign focusing on delivery sales to make the clients experience easier ease and support store sales.
Customers of BarraShopping, in Rio de Janeiro, and MorumbiShopping, ShoppingVilaOlímpia and ShoppingAnáliaFranco in São Paulo can shop with convenience through the Multi superapp and receive the products on the same day at addresses up to 10 kilometers away. More than 10 stores participate in the action and about 400 items are available for purchase, including various types of Easter eggs, fine chocolates, cookies and toys for children.
At a time when many people are at home, the Company's shopping centers have also created different engagement and rapprochement campaigns with the public. And Easter couldn't be left out!
BarraShopping is working with digital influencers through the Multi superapp, in partnership with Casa Bauducco and Cacau Show, strengthening its presence in people's lives and the importance of staying at home. Also in the Rio de Janeiro capital, ParkShoppingCampoGrande and VillageMall share tips on how to make chocolate eggs to amuse the family and entertain children on their websites. On VillageMall social media, clients can track deliveries to ensure Easter eggs without leaving home.
ShoppingAnáliaFranco created the #homewithAnália campaign. Look for a variety of easy recipe tips and stores that are selling chocolate eggs. ParkShoppingSãoCaetano, in São Caetano do Sul (SP), also publishes tips on offers by delivery and Easter activities, such as egg hunts.
RibeirãoShopping and ShoppingSantaÚrsula, in Ribeirão Preto (SP); BH Shopping , DiamondMall and Pátio Savassi, in Belo Horizonte (MG); and ParkShopping (DF) offer tips on recipes, jokes and ways to make Easter more special this year in their social media profiles, through the "In your home" campaign. The public will also be find operations that are working with the delivery option.
In Porto Alegre (RS), BarraShoppingSul created content in partnership with Maysa Bonissoni. Social media at the mall will publish a video with tips for Easter lunch decoration, teaching the public how to make table arrangements, napkins and ornaments using egg crates. In addition, they will also disclose the operations that have the delivery service running normally. ParkShopping Canoas (RS) and ParkShoppingBarigüi, in Curitiba (PR), also communicate to customers the stores with products related to the date that are offering home deliveries.
Deliveries are subject to restrictions by local authorities. Check out the stores with delivery services on Multi superapp and others apps. We are taking precautions recommended by public authorities to prevent Coronavirus, committed to the health of our customers, employees and tenants, and constantly reviewing and updating the procedures in our operation, in compliance with the law and aware of our social responsibility.
Now, just choose the eggs for the family, select the best recipes and enjoy this Easter in comfort at home as Multiplan’s malls prepare to welcome you back soon!
Happy Easter!
