Multiplan on June 9 launched a direct sales channel aimed at improving the drive-thru and delivery services offered in its shopping centers, offering clients an even more convenient and pleasant way to make their purchases. The platform is available on Multi, Multiplan 's superapp, and gives access to 17 mall websites, improving contact between customers and shopkeepers during Valentine's Day week.
The new direct sales channel, developed internally by the MIND team (Multiplan's Marketing, Innovation & Digital Business area), is another initiative to integrate shopping malls with its customers also with technology, generating benefits for consumers and shopkeepers. The platform makes it possible to access to the list of shops and restaurants that operate via drive-thru and delivery, offers a search field to facilitate the identification of participating operations and, with just one click, then takes the customer to WhatsApp or makes a call to place their orders. The solution also presents a step-by-step service that explains to the customer how to make a purchase.
“We have developed a platform in-house that is integrated with existing channels, seeking to improve the user and shopkeeper experience with drive-thru and delivery, and making our superapp even more complete. With the launch now, we will offer an important service at this time, especially on Valentine's Day Eve," says Daniel Peres Chor, Multiplan's Innovation Director. “The Company implemented the drive-thru and reinforced the dissemination of delivery operations after the temporary closure of the malls. Multi's functionality will improve the system and make it more agile to consumer orders, reinforcing our commitment to keep the customer at the center of all our actions," adds the executive.
Multiplan's new direct sales channel can be accessed through the superapp (available for Android and iOS devices) and through the websites of 17 of the Company's malls - BarraShoppingSul, in Porto Alegre (RS), ParkShoppingBarigui, in Curitiba (PR), ParkShopping, in Brasília (DF), MorumbiShopping, ShoppingAnáliaFranco and ShoppingVilaOlímpia, in São Paulo (SP), RibeirãoShopping and ShoppingSantaÚrsula, in Ribeirão Preto (SP), JundiaíShopping, in Jundiaí (SP), ParkShoppingSãoCaetano, in São Caetano do Sul (SP), BarraShopping, NewYorkCityCenter, ParkShoppingCampoGrande, and VillageMall, in Rio de Janeiro (RJ), and BH Shopping, PátioSavassi and DiamondMall, in Belo Horizonte (BH).
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