Multiplan, administrator of 19 shopping centers in Brazil, has just launched its new institutional campaign. Created by the Comun agency and produced by Underdog, the film "Transformation is our legacy" stars actress Gloria Pires. In 30-second and one-minute versions, the campaign presents the milestones achieved by the company over its 47 years, as well as its latest project: ParkJacarepaguá, the company's 20th shopping center, which will open in November 2021 in Rio de Janeiro.
The itinerary explores the positive impact generated by the construction of the new undertaking, which is the result of investments totalling R$ 1 billion and will generate about 8,000 direct and indirect jobs. "We believe that the arrival of ParkJacarepaguá in Rio's West Zone is a watershed for the region. We are investing in the development of Jacarepaguá, thinking about urban mobility, job creation, supporting educational and health institutions in the neighborhood, investing in sustainability equipment, such as the shopping center's photovoltaic plant, among other initiatives that will boost the economy and improve the lives of local residents," said Vander Giordano, Vice-President of Multiplan.
The film also includes shots of the company's other developments, such as VillageMall and its deck, and part of the Península region - both in Barra da Tijuca, Rio de Janeiro - where Multiplan has developed real estate projects.
Multiplan's new campaign will run for one month on open and closed TV channels, social networks and is also available on Multiplan's YouTube channel. Besides the main film, it will also feature six videos recorded with local residents and construction workers, who share with the public the improvements and benefits that ParkJacarepaguá has already brought to their lives. The videos will be broadcast exclusively on the digital environment. Check out the film below!
