In another social initiative, Multiplan has launched the Alimente o Bem (Feed the Good) Week in 15 of its malls. Between May 3 and 9, projects located in Rio de Janeiro, the Federal District, Rio Grande do Sul and Paraná are exempting parking charges at the malls in exchange for foodstuffs. In the São Paulo malls, the action will be run between May 10 and 16.
By donating 2 kg of non-perishable foods at the mall collection points, consumers will not pay the first parking period. The exemption time varies from mall to mall, according to the local operation, and can be verified on each project's website and social network pages. Customers who stay for more than one period at the mall will pay the amount related to the equivalent fraction until the time of their departure. The action is valid only for people over 18.
The action is part of Multiplan's Multiplique o Bem social initiative and its malls, seeking to boost the campaign, through which all of the Company's malls are receiving food donations. The solidarity chain began with the donation of 10,000 basic item hampers promoted by Multiplan for the #tamojuntonaluta campaign organized by the Transforma Brasil movement. There are 150 tons of food for more than 100 organizations working to combat hunger.
Let’s go all in?
