The Malls light up their façades, hold exhibitions and donate hair
Multiplan's shopping malls have joined the Pink October movement, the global breast cancer prevention campaign. The projects are promoting actions to call attention to the importance of early diagnosis of the disease. The campaign is part of Multiplan's "Multiply the Good" corporate social responsibility project.
Pátio Savassi and DiamondMall, located in Belo Horizonte, JundiaíShopping, in Jundiaí, ParkShoppingSãoCaetano, in São Caetano do Sul, and ShoppingAnáliaFranco, in São Paulo, are displaying the campaign's most popular symbol and illuminating the façades of the malls with pink lighting. ParkShopping, in Brasilia, will also illuminate the mall's walkway as well as its façade.
In ParkShoppingCampoGrande, in Rio de Janeiro, partner hair salons will offer free haircuts to customers who want to donate the tresses. At the end of the month, the A Nossa Drogaria pharmacy will run a campaign for blood pressure and Glycemic testing, pharmaceutical, makeup and facial care, plus giveaways.
ShoppingSantaÚrsula, in Ribeirão Preto, is running its Well-Being Program on October 18, in partnership with the University of Ribeirão Preto (Unaerp) and Drogaria Soares, offering blood pressure, glucose and cholesterol testing, between 10:00 and 6:00 pm. Throughout the event, students from Unaerp will make conduct a breast cancer awareness campaign. Clients will receive information about the importance of monthly self-examination and mammography examination annually after age 40, among other tips.
ParkShopping and the GB Wine Club joined up to put on the "October Rosé" exhibition. The exhibition, running from October 18-31, is displaying images of club members to pose as models commissioned from six renowned Brasilia photographers.
BH Shopping, Belo Horizonte, entered into a partnership with the Mário Penna Hospital for an exhibition of pictures of women who have survived breast cancer. The show also features testimonials from women who have overcome the disease. During the period of the event, volunteers will talk a bit more about the history of the hospital and the programs. The women who were photographed are also to be present at certain times, to give talks and recount their experiences.
At Pátio Savassi, DiamondMall, ParkShopping SãoCaetano, JundiaíShopping, BarraShopping, and ShoppingVilaOlímpia all employees will go to work wearing ribbons or buttons with the symbol of the campaign.
According to the National Cancer Institute (Inca), in the majority of cases, breast cancer, when detected at early stages, has a better chance of successful treatment and cure. All women, regardless of age, can learn about their own bodies and know what is and what is not normal in their breasts. Women themselves discover the most cases of breast cancer.
