March is the month of women. And as not honoring them is not an option, Multiplan's malls prepared a number of special attractions.
On March 8, when International Women's Day is celebrated, BH Shopping, in Belo Horizonte, put on the "Mirror, Mirror on the Wall" event, in which an actor - hidden behind a special glass installed in the mall - interacted with the women who passed by, praising them politely. Everything was recorded and the result of the interaction was transformed into a video that was posted on the mall's fan page on Facebook. At Savassi Patio, a photo booth created photos in .gif format for customers by inserting images and phrases characterizing them. Besides being shared in the social networks, the images were printed out and offered to the participants as gifts.
In ParkShopping in Brasilia, a team of 20 opinion leaders attended a lunch at the Le Vin restaurant, complete with a surprise friend gifts from various shops around the shopping center. For its part, in RibeirãoShopping in Ribeirao Preto organized a lecture on functional food, proffered by dietician Alessandra Martins, in partnership with Spanish chef Alejandro Blanco, coordinator of the mall's Gourmet Space.
Women who walked through JundiaíShopping in Jundiaí could enjoy a spoonful of a delicious chocolate sweet accompanied by a glass of sparkling wine, distributed to visitors. On June 12, a special lounge offered free health and beauty services, and ran a drawing of gifts. ParkShoppingSãoCaetano in São Caetano do Sul organized the 3rd edition of its Walk in Celebration of International Women's Day, on March 13. The first 1,000 participants were presented with a race kit.
Between March 4-16, DiamondMall in Minas Gerais exhibited a previously unseen series, "Retratos Pingado," by photographer Henry Falci, dedicated to the female universe. On March 8, the mall also put on a series of lectures on topics such as "Cherish your beauty," tips about self-makeup "Nutriesthetic Life Style"; and " Anti-Age Care Prevention and Reversal."
Multiplan congratulates Brazilian women for their special month, wishing them all success in their lives.
