From January 12-15, Multiplan's shopping centers will be introducing a variety of promotions for its Liquidação Lápis Vermelho (Red Pencil Sale). Categories such as fashion, footwear, accessories, technology and more will see discounts of up to 70%. Additionally, there will be coupons from stores, restaurants, and attractions. Customers can check the offers and coupons in one place through the Multi app before leaving home, allowing them to plan their shopping comfortably.
The promotion is run twice a year, in January and July, and is highly anticipated by consumers. In this year's campaign, the concept ¨Save more, live more¨ translates the benefits of the liquidation, which aims to bring exclusive advantages and improve the experience of customers, whether inside the Company's malls or in their daily lives.
The Liquidação Lápis Vermelho has been a tradition at Multiplan for 41 years, and it continues to gain more meaning and visibility each year. Shopping at the mall has become an experience, and Multiplan is committed to providing the best for its customers. Shopkeepers from various categories are offering benefits, from food and leisure to fashion and perfumery, so that all audiences can benefit from the campaign, " says Rodrigo Peres, Multiplan's Marketing and Loyalty Director, "We want everyone to feel they gain advantages from the campaign."
Throughout the year, every week, Lápis best offers and coupons from Multiplan malls are posted, as well as fashion, beauty and experience tips at the shopping centers. Customers can follow the discounts on the liquidacaolapisvermelho.com.br website, on each malls' websites, and on the Lápis Vermelho social networks of the malls and Multi. In the app, it is also possible to contact the stores to ask questions about products and services.
About APP Multi
Multi recently reached 3 million downloads since its launch. Of these, more than 1 million downloads were in calendar 2022 alone. Besides checking out the Liquidação Lápis Vermelho discounts, the Multi super-app offers many other advantages to clients, among them the possibility of participating in exclusive promotions by registering receipts and paying for parking with a 10% discount and without having to queue up.
