Multiplan

The world's largest retail event takes place today in the mall network.
 
Multiplan again is betting on communication with its clients via the social networks for this Black Friday. The group is combining the biggest event of the retail world with its traditional Lápis Vermelho Liquidation, touting offers through the Lápis’ social media and creating "Offers in Shifts" via the malls' WhatsApp and Snapchat services, answering questions and giving tips about products that are on sale.
 
Today, Lápis Vermelho’s application on Facebook and the mobile site will be dedicated to Black Friday, exhibiting products with impossible to resist discounts.
 
"Black Friday is now definitively on the Brazilian retail calendar. Therefore, we have further increased our investment in the dissemination of offers through the Lápis Vermelho’s campaign and ads in social media," said Rodrigo Peres, Multiplan marketing manager.
 
Operating with extended hours in some cities and decorated especially for the liquidation, Multiplan's malls will put on several special attractions for Black Friday.
 
RibeirãoShopping in Ribeirão Preto (SP), will close the day with the raffle of a Christmas promotion of brand new GM Tracker 0 km cars. At BarraShopping in Rio de Janeiro, clients who make purchases on Black Friday will win double value coupons to compete for the draw of the 18 GM cars, also in of the month of December. In ParkShopping in Brasilia (DF), there will be DJ action in the mall during the day and pocket shows at night with the Doppler Effect band. At JundiaíShopping in Jundiaí (SP), and Pátio Savassi, in Belo Horizonte (BH), vouchers will be distributed for return discounts on future purchases. In São Paulo (SP), clients will find in stores such as Gap and Michael Kors, discounts offered exclusively to MorumbiShopping customers; while in ParkShoppingSãoCaetano in São Caetano do Sul (SP), parents can leave their children in the Play Space while they make their purchases —the first hour will be free, paid by the mall