Attentive to new market trends, Multiplan is constantly working to renew and update the mix of stores in the 18 shopping centers it manages. The new mix is integrated with the urban lifestyle and customer needs, seeking to offer diversified experiences and products within its projects.
Reinforcing the pioneering spirit of Multiplan's shopping centers, MorumbiShopping (SP), known for its variety of concept stores, has just opened Boticário LAB. The new store presents the products of the Brazilian beauty brand in an innovative way, with exclusive assistance with cosmetology professionals. In addition, consumers can create their own makeup and fragrances, customizing packaging at the personalization island. The store also serves as a collection point for the Boti Recicla recycling program, which accepts empty cosmetic containers.
Elected for the 11th time the favorite shopping mall in the city of Rio de Janeiro in 2020, BarraShopping (RJ) continues to innovate its store mix and offers services and convenience to consumers in the region. This time, the mall has a Magazine Luiza store, newly arrived in Rio de Janeiro, designed to offer clients faster service. The new location contains a Degusto Club area – a specialized space for wines and spirits, among others.
In addition to these innovations, the Starbucks coffee shop chain is putting finishing touches on its arrival preparations in Rio Grande do Sul, with stores soon to open in ParkShopping Canoas and BarraShoppingSul (RS).
We continue to keep an eye on the future!
