Multiplan

The exhibition about the personal and professional trajectory of the triple world champion Ayrton Senna Formula 1 is back, now in VillageMall, in Rio de Janeiro. In the free exhibition "Senna Emotion", the public will know better who was Ayrton Senna da Silva, his relationship with Brazil, his style of driving, the backstage of F1, his contributions to motorsport, major races and unforgettable victories.

The project combines emotion, technology, love for speed and the national pride in one space. With about 170 square meters, the exhibition is divided into three thematic areas: “Values of a Champion”, “The Myth of Formula 1” and “Ayrton Senna of Brazil”. Through these steps, the public will be invited to participate in a complete journey of multi-sensory experiences. "The exhibition is important because it brings together valuable part of the career’s memory of one of the greatest F1 drivers. The project is interactive and provide an entertaining experience to fans and information to younger generations who did not follow the Senna’s life", says Bianca Senna, branding director of Instituto Ayrton Senna and triple champion's niece.

The whole show is inspired by the logic of smart environments that have a strong ability to empathize with the public. "The interactive language is interesting for thematic exhibitions, so that the information transmitted over the experience more attractive, fun and well understood by the public", says Karina Israel, executive director of YDreams Brazil.

"Senna Emotion" also allows experiencing a new solution. Through a virtual reality glasses, the visitor is invited to sit in the pilot's position and to follow the champion in a turn on the Interlagos speedway, listening Senna’s comments on each point of the circuit.

After the season in Rio de Janeiro, the exhibition goes to the BH Shopping, in Belo Horizonte (MG), and ParkShopping, in Brasilia (DF).