Multiplan once again unites Black Friday, one of the biggest retail events in the world, with the traditional Lápis Vermelho (Red Pencil) sale - the company's seal of approval. During the week of November 21-27, the shopping centers will promote the campaign "Champion Black Friday: a selection of coupons and offers for you," named this year after the football World Cup. Aiming to make customers' lives even easier, the best promotions will be concentrated in the Multi superapp.
During the period of the campaign, customers will have access to offers of up to 70% and discount coupons and benefits in several categories, such as fashion and accessories, cosmetics and beauty, food, household items and electronics, as well as events in the malls.
"One of the biggest difficulties that consumers face when they encounter occasions like Black Friday is precisely identifying the best possibilities, since the same product, even when on promotion, may present different prices. Therefore, once again we emphasize the practicality that the Multi superapp offers as an aggregator of information and promotions. Thus, customers leave home knowing exactly what discounts they will find and in which stores," says Rodrigo Peres, Multiplan's Head of Marketing and Digital Innovations (MIND).
In addition, during the week of Black Friday, consumers can increase their chances of winning prizes in the shopping centers' Christmas promotions, with double coupons. To participate, customers must register their receipts in the app. The mechanics vary and can be checked on Multi or on each mall's website.
Clients can monitor the discounts on the website www.liquidacaolapisvermelho.com.br, the Multi superapp, on Facebook and Instagram of Lápis Vermelho, and on the websites and social networks of the malls.
