Multiplan is proud of the positive impact of its malls on society and capacity to offer customers the best experiences, going far beyond shopping. This month, MorumbiShopping, in São Paulo (SP), brings to Brazil another contribution to culture with an unprecedented event in the country: the immersive "Beyond Van Gogh" exhibition, which opens its doors to the public on March 17 and can be visited until July 3 on Floor G4, along with several other special attractions. The event is one of the highlights of MorumbiShopping's 40th anniversary celebration, marked by great experiences for its clients.
"Beyond Van Gogh" brings the history and the works of Vincent Van Gogh, the Dutch painter who became famous for works such as "The Starry Night," "Self-Portrait," "The Bedroom" and "Sunflowers." For the first time in Brazil, the attraction can be seen in a 2,200 m² pavilion. The show is part of the official celebrations of the 100th Anniversary of the Modern Art Week of 1922, influenced by the work of the Dutch artist.
Tickets can be purchased via the Multi superapp and at the official box office located in the Atrium of MorumbiShopping. Even before it was opened to the public, the show had already sold more than 20,000 tickets.
Besides the immersion in the artist's work, visitors can attend a thematic café that pays tribute to the 1922 Modern Art Week. In the "Café with Art" project, developed in partnership with the Nilton Travesso Theater Workshop, there will be two theatrical presentations on Sundays (10 a.m. and 11 a.m.), with actors Leo Vaz, Milena Castro, and Breno Ganz. They will play characters ready to attend a major exhibition of the Dutch master, involving a plot line that will allow the audience to understand several aspects of Van Gogh's work before entering the exhibition.
In addition, the national production created, especially for Brazil, the aptly named VIP EXPERIENCE packages, which can also be purchased through the Multi app and at the box office. Van Gogh for Two, for example, was designed to be enjoyed in the company of a special friend or crush. Available in all sessions, besides a pair of tickets, it includes two "welcome drinks" (special drinks served at Café Van Gogh), two pillows, an exclusive aromatic candle, two posters of the exhibition, and discounts at associated hotels.
The shopping center also introduces the painter to children, with Van Gogh for Kids, an activity that takes place on Saturdays - with sessions at 10:20 a.m. and 11:20 a.m. Besides the immersive experience in the exhibition, there is an activity developed for children involving a character from Cia Criativa musicals: the Sunflower tells a story about the painter through a cordel-type narrative. Children can also take pictures in the Instagram environment of "The Bedroom" to take home to color.
A third experience for the public will be Art in Movement. The activity will offer, starting March 26, a series of classes with renowned teachers before the opening hours of the exhibition, on Saturdays and Sundays from 8:20 a.m. to 9:20 a.m. Meditation, yoga, and body movement while observing Van Gogh's work are some of the unique experiences that will take place in the main hall.
MorumbiShopping also has a thematic store next to the café, where visitors can acquire items customized with the work of the Dutch genius, such as shirts, moleskines, mugs, books and posters, among others.
To remain informed about everything that happens at MorumbiShopping, visit @morumbishopping, on the social networks.
Services:
Beyond Van Gogh Immersive Exhibition at MorumbiShopping
Date: March 17-July 3
Opening Hours: Monday to Friday from 10 a.m. to 10 p.m. (Sessions every 20 minutes, with the last entrance at 9:20 p.m.) | Sundays from 10 a.m. to 7 p.m.
Location: G4 level - Roque Petroni Júnior, 1.089 - Jardim das Acácias, São Paulo - SP
Age Classification: Free. Children under 12 enter accompanied by an adult. *Subject to change by court decision.
Tickets:
Official Ticket Office - MorumbiShopping Atrium Ground Floor. No service charge
Multi Application: download available at https://www.meumulti.com.br/
Sales link: https://www.livepass.com.br/artist/beyond-vangoghbrasil/
Types and prices:
During the week - Daytime: R$ 70,00/ Half: R$ 35,00
Night: R$ 90,00/ Half: R$ 45,00
Weekends and holidays: R$ 130.00/ Half: R$ 65.00
VIP Experience Packages
Van Gogh VIP Experience: R$ 200,00
Van Gogh for Two: R$ 520,00
Van Gogh Café with Art: R$ 200,00
Van Gogh for Kids: R$ 270,00
Van Gogh Art in Movement: R$ 140,00
