Multiplan

News

20.06.2014

“African Wildlife " world premiere at RibeirãoShopping

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Another international exhibition has selected Multiplan's shopping centers for a world premiere. The interactive show African Wildlife" will be put on in RibeirãoShopping in Ribeirão Preto, exhibiting some 20 animatronic replicas — a true foray for mall-goers into the habitats of some of the largest and most exotic species on the African continent, such as lions, leopards and crocodiles.
 
"Again, we chose a great event to present during school holidays and, this time, visitors can participate in an experience similar to a real land safari, exploring all the curiosities of wild Africa," explains marketing manager Marcos Botelho of RibeirãoShopping.
 
On display until July 20, the exhibition also features panel displays offering travel tips and photographs that depict Africa's natural beauty; a 7D film simulator; and a theme store where visitors can buy souvenirs and gifts. There is also a kids' space allowing children to clamber up the sculptures or to draw, paint and assemble animal miniatures and watch the documentary film "Extraordinary Africa."
 
"Multiplan has been exclusively promoting never before on display international exhibitions since 2011. This pioneering strategy has been very successful for our company. Currently, the interactive show portrays the animals that inhabit Africa's jungles and savannahs. I'm sure it will be a great cultural and entertainment experience for the entire family," according to Multiplan marketing manager Rodrigo Peres.
 
The show is produced by D32 Events & Exhibitions, responsible for the event in Brazil.
 
"African Wildlife" Calendar
RibeirãoShopping: June18 to July 20, 2014
JundiaíShopping: August 15 to September 15, 2014
Shopping Vila Olímpia: September 20 to October 19, 2014
ParkShopping São Caetano: October 27, 2014 to January 2, 2015
ParkShopping: January 12 to February 8, 2015