Multiplan

Inaugurated respectively on March 15 and 22, the Forever 21 stores in the MorumbiShopping in São Paulo, and VillageMall, in Rio de Janeiro, have been become very popular with the public. The units, which are the first the brand has set up in Brazil, have received a significant number of customers as of their grand openings.
 
The branch at MorumbiShopping recorded the highest sales per square meter in the fast fashion designer's history of openings around the world. More than 150,000 people passed through the mall on the brand's first weekend after opening, an average flow increase of 28%.
 
Multiplan, developer and manager of MorumbiShopping and VillageMall, have also confirmed the opening of two other Forever 21 units in the coming months. One will be in BarraShopping, also in the Rio de Janeiro state capital, and the other in RibeirãoShopping in Ribeirão Preto (SP).
 
"International Brands have chosen Multiplan to kick off their operations in Brazil because they understand our quality standards. We are always looking for the best mix. Forever 21 is a brand desired by Brazilians brand and will undoubtedly be a great success, because it offers quality products affordable prices," says Eduardo Novaes, Multiplan managing director.
 
Forever 21 arrives in Brazil presenting its 2014 winter collection, following the Brazilian fashion calendar. It consists of garments, lingerie and accessories. Inaugurated in Los Angeles, in the United States, the brand was launched on April 21, 1984 and has stores in 16 other countries.