Multiplan

BarraShopping opened its seventh expansion on June 10. The mall has gained 55 new stores, including international brands such as Forever 21, Guess, Sephora, Gap, Desigual and PJ Clarke's, now totaling 606 existing stores. Furthermore, the expansion encompasses a new parking area with 628 covered spaces and a larger Medical Center, increased by 4,500 m². The expansion is expected to boost sales by 5.95% in 2014.
 
BarraShopping's gross leasable area (GLA) gained another 9,500 m². With this expansion, the total GLA of BarraShopping Complex, which includes the New York City Center, has reached 101,200 m². Some 35,000 m² of new built-up areas spread over three levels, between Entrance A and Entrance C, were added.
 
With the seventh expansion, the mix of stores in the BarraShopping Complex is even more complete. Established international brands established as Dessange Paris Brasil, Desigual, Forever 21, Fred Perry, Gap, Guess, Hurley, Intimissimi, Lucy in the Sky, Parfois, Roncato, Sephora, Nautica, Yves Rocher and Zucchi have now been attracted to the mall. In addition, Abreu, Antix, Bruno Latini, Channel Concept, Home Lion House Ribeiro, Chef Mania, Gift Paper, Handbook, Litt, Luiza Barcelos, Milon, Pampili, Patricia Veiga, Rockstter, Sta. Victoria, Shorts Co. Spezzato, Toy Place, Trendspot, UP 2 Date, UV Line, Vx Case and Zibba now are part of the tenant mix.
 
New activities in the food sector also have entered the mall through Bacio Di Latte, Café Suplicy, Chez Bonbon, Fini, Mori Sushi and PJ Clarke's. Other stores that also have become part of the complex in the new expansion area of FOM and Starbucks. With the new operations, more than 1,000 direct and indirect jobs have been added, totaling some 10,000 positions.
 
"In surveys of our customers, BarraShopping is always described as a complete mall. Our goal with the expansion is to further expand the shopping mix, introducing domestic and international brands, many of which never have had operations in Brazil. With the inauguration of the new space, we will guarantee our clients a greater diversity of services, products and brands," says the superintendent of the project, Jussara Nova Raris.
 
In addition to the shops and restaurants, BarraShopping gains a new children's play area. With 480 m² - more than double the previously occupied area - the Kids Bar offers many attractions for children up to 10 years old and has an area for babies from 0 to 2 years of age, along with a diaper changing station. The area has capacity for 80 children and was designed by Oba! Arquitetura. Kids Barra contains a reading corner; dressing room; small movie theater; game stations equipped with Wii, PS4 and Xbox One; space for handicrafts; playroom; model car track; mini golf; football field; karaoke room; car workshop; plus an exclusive room for birthday parties.
 
Revitalization and modernization of the A and B entrance façades, and the construction of new bathrooms and new accesses such as escalators and physical stairs, are also part of the expansion project. Furthermore, 18 stores near the space were remodeled in a manner appropriate to the new architectural standard.
 
Over the course of its 33 years of operation, the mall has set a new standard of consumption, services and entertainment to meet all these demands in a single location based on the concept, "Here I resolve my life."