Multiplan

In each participating mall, 18 brand new GM Tracker vehicles will be drawn, representing a R$ 50 million total investment.
 
This Christmas will be special for Multiplan consumers. The company is conducting a promotion through its mall network of a draw of 252 brand new cars, with distribution of 18 vehicles per participating mall. It is the first time a company in the industry has ever run an initiative of this size offering so many cars in one single promotion. In all, the company and its malls will invest R$ 50 million in the initiative and in the Christmastime campaigns.
 
"We are optimistic about Christmas. We believe it will surprise us with the volume of sales in the period, despite the sensitive economic times facing the country. Therefore, we will invest in our promotions in order to offer prizes to attract more consumers at such an important time," said Rodrigo Perez, Multiplan marketing manager.
 
The model to be drawn is the GM Ecotec 1.8 Flex Tracker with automatic transmission and an onboard computer. The price of the vehicle in the market is about R$ 89,000.
 
Besides this shopping center network activity, each individual mall will run its own promotion, most of them using the "Buy and Win" profile. There will be distribution of exclusive cans of assorted Kopenhagen chocolates; Le Creuset mugs; bottles of Moët & Chandon Nectar Impérial - Diamond Suit champagne; and Havanna milk sweet panetonnes; as well as tickets to the musical show "Kiss Me Kate - Kiss of the Shrew" by Charles Möeller and Claudio Botelho, staged at Teatro Bradesco VillageMall in Rio.