Multiplan

Two Multiplan malls won relevant awards this week. ParkShoppingBarigui won the 24th edition of Top of Marketing, sponsored by ADVB-PR (Association of Sales and Marketing Managers of Brazil - Parana Section) in the retail category. The contest chooses the best sales and marketing case histories in Paraná. In this issue, the Party At The Mall, hosted by the shopping center, was elected as the best case history in the category. The award ceremony will be held on the evening of November 24 in Curitiba.
 
The Party at the Mall is a great party with special decoration, musical attractions, exclusive services and lots of beautiful people on hand. The concept of the Party is to invite local personalities from the world of music, fashion and lifestyle to be hosts.
 
For its part, BarraShopping was elected, for the 5th consecutive year, Rio's preferred shopping mall in a survey conducted by O Globo newspaper, "Cariocas Brands", which reveals the favorite products and services of those who live in 'Wonderful City.' There are 39 business categories including shopping centers, beer, luxury, supermarkets, plus the new "The Face of the World Cup," which shows the brands most associated with the 2014 event.
 
During the months of June and July 2014, the survey identified brands spontaneously mentioned within the categories. Relevant aspects to the choice of a brand (such as quality, respect, value, identity and evolution) scored points for the formation of ranking.