Multiplan

The world of prehistoric creatures that have been always inspiring curiosity and admiration of the people during the years now arrives at MorumbiShopping. The international exhibition "World of Dinosaurs" brings exclusively to the shopping mall more than 10 animatronic replicas of Tyrannosaurus Rex, Pterosaurs, Velociraptor and Allosaurus, all of them in real size. The free show is on display from February 14th to March 2nd.

Apart from conventional exhibitions, "The World of Dinosaurs" allows people to interact. The creatures make sounds and movements, which turns the attraction even more exciting for everybody. "The show mixes entertainment and education. It’s a great opportunity to know about the prehistory and its most importants animals," explains Katia Ardito, marketing manager of MorumbiShopping.

In addition to the replicas of dinosaurs, the exhibition brings fossils and a 7D movie with room for 9 people in each session. The movies guarantee excitement with effects as jets of water, wind, chairs that move up and a dinossaur’s tail that appears surprisingly beneath the chairs.

"The World of Dinosaurs" is a part of Multiplan's strategy to bring to their shopping malls cultural, international and exclusive exhibitions. With a total investment of R$ 3 million, the show has already passed through RibeirãoShopping, in Ribeirão Preto (SP); ParkShopping São Caetano, in São Caetano do Sul (SP); Shopping Vila Olímpia, in São Paulo (SP); and ParkShoppingCampoGrande and BarraShopping, in Rio de Janeiro (RJ). It will be shown in more five other shoppings until 2015.

"We work to always offer educational programs and free entertainment to the general public. This successful strategy began in 2011 and since then, we have invested about R$ 10 million in five different international exhibitions", explains marketing director of Multiplan, Rodrigo Peres.

A success in Europe, "The World of Dinosaurs" was adapted especially for Multiplan to be able to be exposed inside the malls. After MorumbiShopping, the exhibition will go to ParkShoppingBarigüi, in Curitiba (PR), and will be on display from April 29th to May 25th, 2014.

Service:
"The world of dinosaurs"
Date: February 14th to March 2nd
Location: : Avenida Roque Petroni Jr 1089, Morumbi, São Paulo
How much: Free

Calendar:

ParkShoppingBarigui – Curitiba (PR)
– From April 29th to May 25th, 2014
 
ParkShopping – Brasília (DF)
– From July 9th to August 3rd, 2014
 
Shopping Anália Franco – São Paulo (SP)
– From August 14th to September 14th, 2014
 
BarraShoppingSul – Porto Alegre (RS)
– From September 22nd to October 19th, 2014
 
BH Shopping – Belo Horizonte (MG)
– From January 8th to February 2nd, 2015