Multiplan

The world of prehistoric creatures that have been always inspiring curiosity and admiration of the people during the years now arrives at ParkShoppingBarigüi. The international exhibition "World of Dinosaurs" brings exclusively to the shopping mall more than 10 animatronic replicas of Tyrannosaurus Rex, Pterosaurs, Velociraptor and Allosaurus, all of them in real size. The free show is on display from April 30th to May 25th.

Apart from conventional exhibitions, "The World of Dinosaurs" allows people to interact. The creatures make sounds and movements, which turns the attraction even more exciting for everybody. "The show mixes entertainment and education. It’s a great opportunity to know about the prehistory and its most importants animals," explains Silvia Pires Omairy, marketing manager of ParkShoppingBarigüi.

In addition to the replicas of dinosaurs, the exhibition brings fossils and a 7D movie with room for 9 people in each session. The movies guarantee excitement with effects as jets of water, wind, chairs that move up and a dinosaur’s tail that appears surprisingly beneath the chairs.

"The World of Dinosaurs" is a part of Multiplan's strategy to bring to their shopping malls cultural, international and exclusive exhibitions. With a total investment of R$ 3 million, the show has already passed through RibeirãoShopping, in Ribeirão Preto (SP); ParkShopping São Caetano, in São Caetano do Sul (SP); Shopping Vila Olímpia e MorumbiShopping, in São Paulo (SP); and ParkShoppingCampoGrande and BarraShopping, in Rio de Janeiro (RJ).
The project will be shown in more four other shoppings until 2015. "We work to always offer educational programs and free entertainment to the general public. This successful strategy began in 2011 and since then, we have invested about R$ 10 million in five different international exhibitions", explains marketing director of Multiplan, Rodrigo Peres. A success in Europe, "The World of Dinosaurs" was adapted especially for Multiplan to be able to be exposed inside the malls.

"The world of dinosaurs"
Date: April 30th to May 25th.

Calendar:

ParkShopping – Brasília (DF)
– From July 9th to August 3rd, 2014

Shopping Anália Franco – São Paulo (SP)
– From August 14th to September 14th, 2014

BarraShoppingSul – Porto Alegre (RS)
– From September 22nd to October 19th, 2014

BH Shopping – Belo Horizonte (MG)
– From January 8th to February 2nd, 2015