After to open its first Brazilian stores in São Paulo (MorumbiShopping) and Rio de Janeiro (VillageMall), American Forever 21 landed in Ribeirão Preto. The third brand’s store is in RibeirãoShopping. The opening happened on May 31th. Next shopping centers of Multiplan to receive Forever 21 will be BarraShopping, in Rio de Janeiro; ParkShopping, in Brasília; BarraShoppingSul, in Porto Alegre; and ParkShoppingBarigüi, in Curitiba.
"International brands have chosen Multiplan to start their operations in Brazil to realize our quality standard. We are always looking for the best mix. Forever 21 is a brand desired a lot by Brazilian people and will be, no doubt, a great success because it comes to offer good products with an economical price", says Eduardo Novaes, managing director of Multiplan.
According the general merchandising manager of Forever 21, Linda Chang, the brand had a excelent feedback from de Brazilian customers. “We hope that customers of Ribeirão Preto and places near from there, just as happened in São Paulo and Rio, enjoy the concept of Forever 21 of fashion, quality and value”, says Linda Chang.
