It is time to take the yellow shirt out of the closet and join millions of Brazilians to boost our national football team on to its sixth World Cup championship. And with this very special moment in mind, a number of Multiplan’s shopping centers have prepared a special program for the public to have fun and cheer on the Brazilian team. Check out the details:
The NewYorkCityCenter, in Rio de Janeiro, inaugurated the ¨Dá-lhe seleção¨(Go Team) project last October 11. The attraction consists of an immersive space, set up in partnership with the Brazilian Football Confederation (CBF), which occupies more than 800m² with interactive environments dedicated to our national team. The project also features an exhibition of historical items, Instagrammable areas, and a series of experiences and activities linked to the most beloved sport in the country. The space opens daily from 1 p.m. to 9 p.m. and tickets are available at dalheselecao.com.br or through Eventim.
At RibeirãoShopping, in São Paulo, the World Cup sticker exchange ensures immersion in the world championship universe. With free access, the space has Instagrammable environments and a booth where people can snap pictures as if they were album stickers. In addition, the space has been decorated with full original and old T-shirts and albums, giant Panini stickers with Brazilian players, a panel with all the victories of past World Cups, tables for exchanging stickers, table tennis, badminton space, a "goal to goal" crossbeam and a rest area.
ParkShoppingBarigüi, in Curitiba, launched the promotion ¨#JogaJuntoPkB¨ to be drawn on Wednesday (16), 100 retro minibars personalized with 3 incredible illustrations to get into the mood for the World Cup. Mall customers can also visit the ¨Futebol, paixão nacional¨ (Football, national passion) exhibition with pictures by four photographers who have followed the routine of the Brazilian team in different championships.
Finally, ParkShoppingCanoas will present a big screen to reproduce the Brazilian games live in the food court. The goal is to have a Brazilian-style party and send positive vibes to our team.
For more information and details about the schedules of the participating malls, check out the social networks and stay tuned to the Multi app.
Let's go all in together, towards the sixth championship!
