October is known as the “Pink" month in the calendar, dedicated to actions of prevention and awareness against breast cancer, a disease that affects men and women in Brazil and worldwide. Multiplan's shopping centers are constantly supporting various health-related causes and over the next few weeks they will be introducing a series of actions in support of this cause.
Along with the traditional pink illumination of the façades, the shopping centers will promote awareness-raising actions. In São Paulo, ShoppingSantaÚrsula will provide special indoor lighting. ShoppingAnáliaFranco will present its employees with an awareness card and information about breast self-examination. In ParkShoppingSãoCaetano and RibeirãoShopping, the service team will wear a brooch in the shape of a pink ribbon, the symbol of the campaign.
In Rio de Janeiro, BarraShoppingheld a cycle of lectures for MultiVocê clients, in partnership with All Clinic, located in the Medical Center II. The famous lake at ParkShoppingCampoGrande will be lit up in pink and and, in partnership with SESC, a walk will be held at the mall in support of the cause.
At DiamondMall, in Belo Horizonte (MG), the employees will pin a pink ribbon on their uniforms.
At ParkShoppingBarigüi, in Curitiba (PR), thematic posts will be made on the mall's social network, in partnership with oncologist Priscila Morosoni, a physician specializing in breast cancer prevention, who will launch a podcast in October in which she interviews women who have overcome the disease. ParkShopping Canoas, in Canoas (RS), will feature a photo exhibit with the Liga Feminina de Combate ao Câncer (Women's League Against Cancer).
Multiplan is reinforcing the importance of health care. Prevention and early diagnosis save lives; encourage those you love!
