In a survey carried out by Veja Rio magazine in partnership with MindMiners, which reveals the most well-loved places, brands, and products in Rio de Janeiro in 40 categories - from neighborhoods to hotels, tourist attractions, museums, and others - BarraShopping was elected by local residents for the 3rd time the most beloved in the shopping center category.
Integrated with New York City Center, forming the BarraShopping complex, Rio's favorite mall is also one of Multiplan's first, commemorating its 40th anniversary in October 2021. In an area that stretches 1.2 kilometers, it has about 700 stores and receives some 100,000 people daily, offering a complete mix of services, shopping, leisure, gastronomy, and amenities. "Our services complement each other and meet all profiles, and we're always presenting novelties. We pursue the concept that here anyone can solve life's problems," defines Gabriel Palumbo, Multiplan's regional director.
In addition to BarraShopping, Multiplan Theatre, which is located in VillageMall and has a state-of-the-art infrastructure comparable to the most modern show venues in the world, was also chosen by the locals' preference as the third most favorite in the Theater category.
