The most anticipated Christmas of all time is on its way. And to bring the magic of the season to more people, Multiplan's malls will stage different solidarity actions this year. Visitors to BarraShopping, VillageMall, ParkShoppingCampoGrande (RJ), BH Shopping, DiamondMall, Pátio Savassi (BH), ParkShopping (DF), ParkShoppingBarigüi (PR) and ShoppingAnáliaFranco (SP) will be able to help others while, at the same time, bring joy to different institutions. This is in addition to participating in the Christmas promotions and viewing the decorations prepared especially for the date.
In Rio de Janeiro, anyone who visits the large BarraShopping tree, located in Lounge I, can help by making toy donations in the space. The goal is to encourage the public to bring a new item destined for kids assisted by the Children's Institute, headquartered in Rio de Janeiro, that supports a network of some 600 social institutions around the city.
Also in Rio and in partnership with the Children's Institute, VillageMall and ParkShoppingCampoGrande created a special and playful setting on the L1 level to receive donations of new toys.
In Belo Horizonte, Minas Gerais, BH Shopping, DiamondMall and Pátio Savassi will promote the Árvore do Bem (Goodwill Tree) social project. Through the initiative, customers can adopt one of the cards located in the trees, containing the name of the institution and information about the child or elderly person to be the beneficiary of a gift. Then, all that is necessary is to simply paste the card onto the gift and deposit it in one of the boxes the malls have set up. At the end of the campaign, they will be delivered to the eight participating institutions.
ParkShopping, in the Federal District, has prepared an amazing attraction that is part of the Christmas decoration project and will dispense Yuletide cheer: an electric train. It includes a station and, from there, the train will transport passengers on a ten-minute ride through the complex. A ticket must be purchased to participate in the attraction and 10% of the amount collected from the box office will be donated to a social institution in the region. The goodwill train will be in operation until January 2, 2021.
In Curitiba (PR), as is its tradition, ParkShoppingBarigüi has installed a Solidarity Fountain as part of its Christmas decoration. Customers can perform the classic ritual of tossing a coin into the fountain and making a wish. All coins will be donated to help the neediest.
ShoppingAnáliaFranco in São Paulo (SP) set up a space on the Lilio floor to receive donations of clothes, blankets, shoes or non-perishable food to help make Christmas for many people a better season. All collections will be donated to BOMPAR, an entity that serves 10,000 disadvantaged people daily. The donation space will be up and running until December 31.
Throughout the campaign period, the safety measures adopted since the reopening of the malls will be maintained: the already intense cleaning routine will be bolstered, the air renewal process will be expanded, mask use by all is mandatory, the number of points with gel alcohol dispensers will be increased as will the limitations regarding maximum mall capacity, among others actions, pursuant to the determinations of the authorities of each city and state.
