Multiplan has expanded the supply of food delivery services to its retailers and clients through the partnership that Delivery Center, a company with whom the Company is a partner, signed with Google for the launch of Google Food Ordering. The service provides a new experience for Google users.
The partnership enables food operations located in Multiplan's malls to receive orders directly from Google search engines and Google Maps. The user can place an order on the platform through the "Place online order" icon. Integration with the restaurant and Google platform, as well as delivery, will be carried out by Delivery Center.
This integration offers one more sales option for food operations, providing gains in scale and greater exposure to the public through new digital channels. The partnership is in line with the Company's digital innovation strategy, focused on strengthening the attractiveness of its malls through the complementarity and convenience of the digital experience, promoting a better quality of service for the Company's customers and retailers.
