On completing 38 years of the traditional Lápis Vermelho Liquidation, Multiplan is presenting the new winter edition, between 8/5 and 8/9, as part of the Father's Day campaign. The action offers discounts of up to 70% for online purchases and is integrated into the direct sales channel launched by the Company in June, which redirects consumers to each store's WhatsApp number to place the order. Clients and shopkeepers combine how to receive the product, which can be by delivery or drive thru.
With the integration of the new channel, it is now possible to make purchases that are part of the Lápis Vermelho Sale on the mall websites. During the promotion period, clients will find discounts on clothing, shoes, technology, perfumery, accessories, home products and other categories.
The Lápis Vermelho Liquidation is the most traditional sales event in the Brazilian shopping center segment. Faced with the scenario we are experiencing, we decided to bet on a completely digital edition, integrated with the direct sales channel, to make product deliveries even easier for our customers," says Rodrigo Peres, Co-Head of Marketing and Digital Innovation.
Clients of BarraShopping (RJ), MorumbiShopping (SP), ShoppingVilaOlímpia (SP), ShoppingAnáliaFranco (SP), ParkShoppingSãoCaetano (SP) and ParkShoppingBarigui (PR) also can make their purchases through the Multi superapp marketplace and receive the products at home within two hours.
This is the first time that the Lápis Vermelho Sale has taken place entirely in the digital environment. It is another Multiplan innovation to offer convenience to consumers. Now it's easier to guarantee a Father's Day gift. Find the best offers on the Lápis Vermelho site, through Multi and each shopping center’s own channels.
Throughout the year, Lápis Vermelho publishes tips on weekly offers, fashion, beauty and events at Multiplan's malls on its fanpage on Facebook and Instagram. Follow and check it out!
