The summer edition of the traditional Lápis Vermelho (Red Pencil) Clearance have been in Multiplan’s malls in January. The four-day offer campaign started on Jan. 9 in Rio de Janeiro, São Paulo, São Caetano do Sul, Jundiai, Belo Horizonte and Brasilia, and goes to the other malls by mid-February. During the promotion period, clients will find discounts of up to 70% on clothing, shoes, technology, perfumery, accessories, home products, among other categories.
BarraShopping (RJ) is making an "All Out Push" for special offers via Facebook, indicating the stores where the products requested by customers feature the best discounts. The action got underway on Saturday (Jan. 11).
ShoppingVilaOlímpia (SP) has hired bands and circus artists to animate the festive climate in its corridors. Also in the SP capital, ShoppingAnáliaFranco has mime artists distributing gift cards to consumers. On other promotion days, they will deliver personalized helium balloons to the children.
ParkShoppingSãoCaetano (SP) has planned special participation of five influencers: Lili Paiva, Mari Wachtler, Carla Cristina, Carol Birk e Angelica Nicoletti - who will publicize the main offers to clients. The tips will be revealed in the mall's social networks and those of the visitors.
For its part, ParkShopping (DF) scheduled the Eye on Fashion project, organized by Style Consultant Clariana Gonzaga and a group of invited customers. It brought the mall's best deals to clients in mid-January In addition, characters created exclusively for the action together with a DJ spread joy and music through the corridors.
“The Lápis Vermelho Clearance is the most traditional in the mall segment in Brazil and this year we reached the 38th edition. Increasingly, we are attracting consumers who are looking to 'live well for less,' ” says Rodrigo Peres, Multiplan's Marketing and e-Business Manager.
To see the offers, just access Lápis Vermelho's website, Facebook and Instagram. The promotions will also be available on the individual mall sites and social networks.
In this edition, customers of BarraShopping, MorumbiShopping, ShoppingVilaOlimpia and ShoppingAnáliaFranco could also make their purchases with convenience through Superapp Multi and receive products at home within two hours. The app is now available in all Multiplan-managed malls, with 120,000 active users in December, and marketplace functionality will be expanded to other businesses soon. Download the Multi superapp now!
Throughout the year, Lápis Vermelho provides tips on weekly offers, fashion, beauty and events from Multiplan malls on its fanpage and Instagram.
Check out the Lápis Vermelho Liquidation schedule for all shopping malls:
| BarraShopping e NewYorkCityCenter | 1-9 to 1-12 |
| ParkShoppingCampoGrande | 1-9 to 1-12 |
| MorumbiShopping | 1-9 to 1-12 |
| ShoppingVilaOlímpia | 1-9 to 1-12 |
| ShoppingAnáliaFranco | 1-9 to 1-12 |
| ParkShoppingSãoCaetano | 1-9 to 1-12 |
| JundiaíShopping | 1-9 to 1-12 |
| ParkShopping | 1-9 to 1-12 |
| BH Shopping | 1-9 to 1-12 |
| DiamondMall | 1-9 to 1-12 |
| Pátio Savassi | 1-9 to 1-12 |
| ParkShoppingBarigüi | 1-16 to 1-19 |
| BarraShoppingSul | 1-23 to 1-26 |
| ParkShopping Canoas | 1-23 to 1-26 |
| RibeirãoShopping | 2-13 to 2-16 |
| ShoppingSantaÚrsula | 2-13 to 2-16 |
