Multiplan

Discounts can reach up to 70%

The Summer Edition of the Lápis Vermelho sale is coming! During this period, consumers will be able to find discounts of up to 70% in the group's malls. In 2019, the event begins in Rio de Janeiro, from January 3 to 6, and continues until February in other centers.

To consult the offers, just go to www.liquidacaolapisvermelho.com.br or the Lápis Vermelho's Facebook or Instagram pages. The promotions will also be available on the individual mall sites and social networks.

"The Lápis Vermelho Liquidation already is in its 37th year and is anticipated by our clients as a traditional retail date. To make the buying process more practical, it is possible to check the products on offer through our site. Thus, customers can already enter the mall knowing what they want and where to buy the items," said Rodrigo Peres, Multiplan Marketing and E-business Manager.

The Lápis Vermelho Liquidation is the most traditional promotion in the Brazilian shopping center segment. It was introduced for the first time in 1982, at BH Shopping in Belo Horizonte (MG), at RibeirãoShopping, in Ribeirão Preto (SP) and at BarraShopping, in Rio de Janeiro (RJ) - Multiplan's first malls.

In addition to the summer and winter editions, the Lápis Vermelho Liquidation presents year-round offerings at Multiplan's shopping centers as well as fashion and beauty tips on Facebook and Instagram.

Check out the Liquidation calendar below: