Multiplan launched its advertising campaign for Mother's Day yesterday. Generating a life from scratch, following its expansion and discovering that love is infinite: motherhood is the beginning of a new universe. A moment so important that it won a special homage from Multiplan. Created by the Minas Gerais ad agency Lápis Raro, the pieces feature the concept of "Being a mother is creating the world." To the sound of Mozart, the film compares the arrival of a baby to the Big Bang.
For the social network, cards were produced with inspiring phrases and illustrations that can be shared. On Facebook, everything becomes humorous through an augmented reality filter, where mother and son are equipped with an astronaut’s helmet and E.T. antennas.
"Mother's Day is one of the main retail dates and we could not fail to honor them. Our tribute combines two infinite things: a mother’s love and the universe," says Rodrigo Peres, marketing manager of Multiplan.
The campaign can be seen on YouTube and Multiplan’s Facebook page, on the social networks of its shopping malls and as paid editorial material on blogs that discuss maternity. Check out the video:
Credits:
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Creative directors |
Carla Madeira, Cristina Cortez and Marcia Lima |
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Creation |
Marina Camelo and Iuri Santos |
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Account director |
Simone Moreira |
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Account manager |
Renata Pereira |
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Account service |
Marina Lacerda |
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Digital Marketing Department |
Jader Luis Maia |
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Media |
Henrique Duarte Vieira |
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Electronic Production |
Marcelo Henrique and Viviane Cunha |
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Operations |
Patrícia Abranches and Annelisa Braga |
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Proofing |
Adair Fernandes and Consuelo Vilhena |
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Client Approval |
Rodrigo Peres, Monica Rocha, Adriana Antunes |
